The accelerating growth of the EV market means a pervasive transformation for the tire development landscape. At Black Donuts, the impact of the EV trend can be seen everywhere, from the tire designers’ desk to the new practices of tire testing. Yet beyond just meeting new demands of the EV sector, the procedures and practices are tuned to serve the company’s strategic goal: to spearhead the industry’s shift toward a circular economy.
Read the interview with our material and tire development experts in the latest issue of Tyre Trends!
Tyre Trends, Feb-March 2022 (pp. 55-57 in the e-magazine, pp. 48-50 in the printed version)