Comprehensive market analysis & benchmarking services
Understanding the market and its trends is essential before designing a product. Our comprehensive market analysis & benchmarking service provides valuable intelligence to define product and design requirements, helping you position your tires effectively. We conduct in depth research using surveys with customers, fleet owners, dealers, and re-treaders. By analyzing tire markets and reference products, we help you:
- Identify market trends and customer needs
- Set clear development goals and performance benchmarks
- Define optimal product positioning
Deliverables:
- Market research report
- Product roadmap plan
- Benchmark test results
- Target chart for new product development
Market Analysis Outcome
Best performing tires
Cost of the tires
Market share of the competitions
Road & market conditions
Performance expectations
Identifying the benchmarks
Tire Benchmarking & Strategic Insights
We evaluate leading products to ensure your tires meet industry standards.
Our benchmarking includes:
- Comprehensive product performance analysis assessing benchmark and market leader performance
- Tire material composition & design review analyzing tire formulas and specifications
- Testing & evaluation – indoor and outdoor performance testing
Product strategy & Technical Audits
We support your brand with strategic planning and technical insights:
- Collaborative Product Strategy & Roadmap Development by partnering with customers and consultancy firms to define clear, actionable strategies.
- Brand Image, Positioning & Marketing Support
- Manufacturing Process Evaluation through a technical audit to assess limitations and opportunities impacting tire and compound design.
- Cost vs. Pricing Analysis by evaluating estimated manufacturing costs against product pricing targets.
With our expertise, you gain the insights needed to develop high-performing, market-ready tires.
